Sanjeet, Javi, and Alberto’s journey began in the Netherlands, where they bonded over a shared passion for positivity and good vibes — or as they say in Spanish, Buenro. Their travels eventually led them to Jaipur, India, where the rich colors, vibrant fabrics, and intricate patterns sparked a new inspiration.

Driven by a desire to share this feeling with the world, they founded our company to create shirts that capture the essence of Buenro — blending timeless Indian artistry with modern style. More than just clothing, each piece reflects the warmth of tradition and the spirit of adventure, inviting you to carry the Buenro feeling wherever life takes you.